SPECIAL THANKS TASK PR - WORDS MAISIE JANE DANIELS
There’s a profound beauty in the way Blooming Haus approaches floristry - not just as an art form but as an ethos. In an industry often dominated by fleeting trends and unsustainable practices, founders Michal Kowalski and Michael Dariane have carved out a space that celebrates creativity, ethics, and environmental stewardship in equal measure.
From their B Corp and Planet Mark certifications to their collaborations with sustainability pioneers like Ecologi and Confetti Club London, Blooming Haus isn’t just creating floral arrangements; they’re reimagining what floristry can be. Their bold vision has earned them a seat at the tables of London’s most prestigious venues, from Vogue World to Cartier’s Style et Luxe at Goodwood. But beyond the accolades, what truly sets them apart is the palpable intention behind every petal and stem.
In this exclusive interview, Michal and Michael invite us into their world of living art, sharing the stories behind their blooms, the challenges of ethical production, and the boundless possibilities of collaboration. It’s a conversation that reminds us that beauty and responsibility can - and should - go hand in hand.
Maisie Daniels: Welcome to F Word! Could you share with our readers the journey that led you to create Blooming Haus?
Blooming Haus: Blooming Haus was born from a deep passion for the natural world and a shared vision of elevating floral design into a meaningful art form. Michael, with a background in agriculture as well as sustainability consulting, and I (Michal), with experience in floristry and marketing, both found ourselves yearning for a creative outlet that went beyond traditional floral styling.
Our unique blend of backgrounds in engineering and design provided the foundation for Blooming Haus. As we experimented with flowers in sculptural and innovative ways, we discovered a way to seamlessly combine creativity, ethics, environmental care, and craftsmanship. This vision eventually blossomed into Blooming Haus—a multidisciplinary floral studio in London.
Today, we’re proud to lead a diverse team of environmentalists, sustainability experts, fashion graduates, florists, horticulturalists, and engineers. Together, we push creative boundaries, honour natural materials and the environment, and strive to make every piece we create an immersive and purposeful experience.
MD: Your work blends artistry and nature beautifully. Where do you find your inspiration?
BH: Our inspiration comes from a rich tapestry of sources—botanical gardens, contemporary art installations, architectural forms, travel, and the subtle transformations of the seasons. We’re captivated by the interplay between natural textures and human creativity.
Recently, we’ve been studying the nuances of how light dances across petals, how colours shift throughout a plant’s lifecycle, and how different environments shape flowers and their designs. By immersing ourselves in these details, we uncover endless possibilities. Ultimately, it’s about drawing from the world around us and reimagining its beauty through the lens of living art.
MD: How do ethical practices inform the very foundation of Blooming Haus?
BH: Ethical practices form the very backbone of Blooming Haus. From the beginning, we’ve been driven by the belief that the floral industry can—and should—do better: better for the planet, better for growers, better for communities, and ultimately, better for all of us.
As a B Corp and Planet Mark-certified business, we are committed to upholding the highest ethical standards. We rigorously vet our suppliers to ensure they adhere to fair labour practices and environmental sustainability. Prioritising seasonal blooms allows us to minimise our carbon footprint and avoid exploitative supply chains.
Every decision we make—from sustainable packaging to composting initiatives—is guided by a single question: Does this respect all people, stakeholders, employees, and the planet? This principle shapes everything we do and ensures that our work is grounded in responsibility and integrity.
MD: Sustainability is key to your brand. What are some tangible ways you incorporate sustainable practices into your floral designs?
BH: We strive for a full-circle approach in our floral designs. We prioritise certified flowers—such as those accredited by MPS-ABC, Veriflora, or Rainforest Alliance—and seasonal blooms whenever possible to minimise our environmental impact. We are also members of FSI2025 (Floriculture Sustainability Initiative) which focuses on responsible production and trade, responsible conduct (reducing the carbon footprint and reducing the living wage gap of workers at farm level) and integrated reporting.
We’re eliminating the use of green floral foam, a common but unsustainable industry staple, and instead use eco-friendly mechanics like reusable mesh and recyclable materials. Our green waste is composted, and we repurpose leftover blooms to reduce waste.
For packaging, we choose recycled paper, biodegradable and compostable materials, and fully recyclable options. Our ribbons are made from cotton, and all our deliveries are handled by a fleet of fully electric vehicles powered by 100% renewable energy. These tangible practices ensure sustainability is seamlessly woven into every aspect of our designs—and our commitment, in all aspects of the business, continues to grow.
MD: Collaboration seems integral to your ethos. Can you share a memorable partnership that pushed the boundaries of ethical creativity?
BH: Absolutely. Collaboration often drives the most meaningful and innovative solutions. A particularly memorable partnership took place in 2024 when we tackled a significant challenge in the floristry industry: the non-recyclable plastic waste generated from delivery packaging.
Determined to transform this issue into an opportunity, we teamed up with the ingenious duo at Weez and Merl, who specialise in repurposing waste materials into functional art. Together, we turned this packaging waste into stunning, one-of-a-kind vases and other accessories that are not only visually striking but also practical, frequently featured in our designs. This initiative marked a significant step forward in reducing our environmental footprint.
This partnership perfectly illustrates how collaboration can push the boundaries of ethical creativity, inspiring sustainable solutions in ways we never imagined.
MD: Where do your flowers come from?
BH: The majority of our foliage comes from trusted UK growers who share our commitment to environmental sustainability. For our blooms, we carefully source from international farms that meet our rigorous standards for fair labor practices, transparency, and minimal environmental impact. These trusted partnerships allow us to trace each stem back to its origin, ensuring every bloom tells a story of honesty, sustainability, and care.
MD: How important is the story behind each bloom to your design process?
BH: The story behind each bloom is central to our design process. Flowers carry rich memories, histories, and symbolic meanings, and understanding their provenance adds depth and intention to our work. For example, a wildflower grown in a coastal climate might inspire a light, airy, and more ephemeral arrangement, while a rose nurtured in a temperate greenhouse might lend itself to a more structured, romantic design. These narratives guide our choices in shape, colour, and texture, ensuring every arrangement is not only visually stunning but also deeply meaningful and connected to its origins.
MD: Ethical production is never without its hurdles. What challenges have you faced, and how have you overcome them?
BH: One of our greatest challenges has been maintaining consistent supply chains that align with our commitment to both people and the planet. Seasonal limitations often make it difficult to source locally grown blooms year-round. To address this, we’ve embraced flexible design strategies that allow nature’s seasons to inspire and shape our work. This approach not only celebrates the beauty of what’s available but also fosters creativity in adapting to the unexpected.
When we must source blooms from afar, we’ve cultivated strong, transparent, and long-standing relationships with our international growers. By engaging in open, collaborative conversations about possibilities—rather than imposing rigid demands—we continuously develop solutions that honour both ethical practices and artistic integrity. This partnership-driven approach ensures our production stays true to our values, even when challenges arise.
MD: What has been your favourite job so far and can you explain why?
BH: One of our most unforgettable projects was creating iconic 10-metre walls of red roses—a solo bloom—for Vogue World 2023 at the historic Theatre Royal Drury Lane. This installation was more than just a visual masterpiece; it was part of a cultural moment celebrating the importance of the arts. Over 40 team members worked tirelessly for almost a week to bring this ambitious vision to life, resulting in a breathtaking display that perfectly embodied the event's grandeur.
The red rose walls became an iconic backdrop, immortalised as celebrities and fashion icons posed in front of them during this star-studded celebration. Beyond the moment, the installation carried a deeper purpose. With the help of our partners at Confetti Club, all 20,000 roses were dried and transformed into eco-friendly petal confetti, with all profits going to charity. This project blended beauty, sustainability, and cultural significance, making it a career-defining highlight for our team.
Learn more about the brands sustainability practises here: https://bloominghaus.com/sustainable-florist/
